TikTok is one of the most popular social media platforms. More and more people are getting on the app and want to know how to get more followers on TikTok. The app has more than 100 million monthly active users in the United States and over 1 billion worldwide. If you want to grow a Gen Z or millennial audience, TikTok is the app to go to!

We will give you 10 tips on how to grow your audience on TikTok

1. Define your Target Audience

The most important first step is defining your target audience. Different types of audiences require different types of strategy. The type of content that works for a specific group, won’t work for another. That is why it is very important to define your target audience before you start posting content.

Have you defined your target audience? Then it’s important to create content solely for that audience. Even though your goal is to get more followers on TikTok, it is important to make entertaining and/or educating content for your target audience. Otherwise, your views won’t go viral and convert into followers.

2. Use trends

A good way to go viral on TikTok is using viral trends. It is a fantastic way to show that you are actually understanding the platform & go with trends. Obviously, you should not use every trend, just because it’s trending. Make sure to use fitting trends to your profile.

A great example is how McDonald used the ‘duet’ trend, which invites other TikTok users to duet their videos.

3. Add value

TikTok is a great way to create educational and/or engaging content. People love to watch videos where they get tips & value around a specific subject. If TikTok users find out your account has a lot of value to offer, they will very likely follow you. Since you have valuable information you share it with others.

4. Hashtags

Using hashtags is a way to get noticed on TikTok. It makes your content very easy to find. Using hashtags can give you a good start on the platform. When you don’t have any followers, you need a way to be discoverable. Important is to use relevant hashtags. Adding a lot of, useless, unrelevant hashtags will bring your video down in the algorithm. You can use a combination of trending hashtags, brand hashtags, general hashtags, etc. On the internet, you can find a lot of tools to generate relevant hashtags.

5. Use other platforms

Only posting content on TikTok might work. But why not use your other platforms to grow your TikTok audience? Instagram, YouTube, Facebook, Reddit, and even Pinterest are a way to cross-promote your profile. Why wouldn’t you use your existing audience and convert them into TikTok followers? It would be stupid to not use it! If you have a loyal audience, it’s very likely that you will be able to convert them and get more followers on TikTok.

Besides promoting your TikTok profile directly, you could also use your TikTok-watermarked videos & post them on the other platforms. In that case, people will be able to see that you’re active on TikTok & get you more followers as well.

6. Posting times

Posting times are important for videos. It can be the deciding factor whether your video goes viral or not. So it’s important to get to know your best posting times. While posting between 6 and 9PM CET often is marked as the best posting time, it will vary per account. So it’s key to analyze your own posts & see what posts gave you the most engagement. This is trial and error; you will face some failures. But in the end, trying different times will be worth it!

7. Challenges

Do you remember the mannequin challenge, Kylie Jenner Lip challenge, condom challenge, and bottle cap challenge? All challenges went viral on social media. TikTok is nothing different; it has loads of viral challenges. Creating or participating in a TikTok challenge can skyrocket your growth. Try to find challenges early & participate!

8. Collaborate with other TikTok creators

Engaging with other TikTok creators is one of the most effective ways to grow. Try to find TikTok creators with the same target audience. The more relevant your audiences are, the more effective the collab will be. TikTok has some awesome features, to make it possible to collaborate. Such as the duet & stitch features. If you can find creators with a big audience, a collaboration can be very useful for both. It’s a win-win since you both will gain more followers.

9. Use USG

What’s USG? USG is user-generated content. When you start creating more content, you’ll get more user-generated content. The content can be used to gain more social proof, engagement, and followers for your brand or profile on TikTok.

10. Skip the hard work

Do you want to skip the hard work of building your own audience on TikTok? Then buying a TikTok account is a great alternative. When you buy an account, you skip the hard work and effort of growing followers yourself. You can start with over 20k followers today! Learn more.